Natalie Alex Designs is trendsetting design for the bold and the charming! I create products that help you celebrate life every day. I believe you should surround yourself with fun, and surround yourself with HAPPY!
I had the pleasure of designing BRIKA's first product collection, ranging from Bath and Body, to homeware and baby products. Below are some of the final products and some the working stages of the project.
I have created holiday card collections for Indigo Books and Music, Canada for the last 4 years, as well as producing a holiday design directive for holiday gifting items to ensure a cohesive brand collection across different products.
ME to WE Canada 150 years
I led the apparel and accessories design for ME to WE Canada Day, celebrating Canada's 150th birthday.
I created two packaging directives for Indigo's Summer promotions for 2017 one linked directly to summer games and ourdoor cooking products, the other to be in store for Back to School summer products with a sophisticated black and white and mint theme.
Concepts for Tim Hortons bakery rebranding, ideas for merchandising, colour schemes and graphic application.
ME to WE Candy Packaging
Packaging design for ME to WE candy. Each cube represents an impact for ME to WE.
Working alongside a team of Industrial designers I redesigned the BBQ departments look and feel in Home Depot stores across Canada.